I was arrested in San Francisco and spent most of the night in jail, was put in for destroying a bottle of whiskey on this wise: A certain saloon-keeper had just finished a very fine "criminal factory" and he wanted to advertise it. He sent me word by my manager to call and smash this place up. He had a fine mirror he paid one hundred and fifty dollars for that he wanted me to smash. I knew that all he wanted was an advertisement, but I went, not saying what I would do. He had reporters and the house was crowded. I got up on a table to make a speech, which, I did in this fashion: "This man has opened a place to drug and rob poor victims. There are no clothes, no food, no books here, nothing but what degrades men and women. Some one handed me a large empty bottle. I said: "No I want a bottle that has some of that fiery poison in it." I was given a quart bottle of whiskey. I held it up and said: "None but God knows the sorrows in this bottle, the headaches, the heartaches, the desolation, but there is no blessing or happiness connected with it. I will do with this what ought to be done with all its kind." So I threw it as quickly as I could behind the bar on the floor.
It fell in with some others and made a great smash. I said: "The man wished me to make a hole in that large mirror so that curiosity would draw others into this snare to catch our boys." I gave the best rebuke for the occasion I could, then I went to my hotel, retired, and about twelve o'clock an officer came to my door. I dressed and went with him to the station. I stayed there until nearly three in the morning. While there I saw one continual stream of poor, drunken wretches, men and women, brought in. My manager came and took me out on bail. Next morning I appeared in court, was my own lawyer. The case was put off two days, then I was discharged. The saloon keeper withdrew the charge.
This was done, to advertise this man but the way that I advertise has never done the whiskey business any good.
There is a great art in advertising. Jacob was the first one I read of in the Bible who was aware of this art and science, when he placed the rods before the cattle. The eye is the window by which the inner man, who does not think, is mostly taught. There is no business in America so much advertised as the whiskey and tobacco business. Both are destructive in their influence on the morals and the health of the people. We would be better off without these articles. The interest of these manufactories are built up in proportion as they can catch the unwary who see these signs that are suggestive. One of the most notorious signs is "Wilson's Whiskey That's All". Yes that is ALL it takes to ruin your homes. That is all it takes to break a mother's heart. That is all that is needed to build houses of prostitution and that is ALL that it requires to break up every impulse of justice and love and happiness.
That is ALL that it takes to fill hell. How my heart is stirred when I see this: "Remember me, Oh, my God!"
Whiskey or tobacco never introduce their products by reason or arguments, they never appeal to thought, but suggestion or temptation, and as oft as the eye is lifted, as one walks up the streets of our cities there are hundreds of advertisements to meet the gaze; most every one has a false basis. For instance there is a sign: "Old Crow Whiskey."
This is slandering the crow, for there is not a crow or vulture that will use a drop of this slop. There is: "Chew Bull-dog Twist," and "Bull Durham Tobacco." There is not a dog or bull that uses tobacco. There is the, "Royal Bengal Tiger Cigarettes." This is taking advantage of these animals because they can not defend themselves. There is the: "Robert Burns and Tom Moore cigars." There was not a cigar in England when Burns or Tom Moore lived. I have seen a life-size picture of Abraham Lincoln advertising cigars, when Lincoln was a teetotaler from cigars or any intoxicating drink. He promised his mother that he would never use them and kept his promise to his death. This is slandering the dead.
I never remember seeing the "Grant Cigar". He died with tobacco cancer.
It is said that Mr. McKinley would have recovered but his blood was bad from nicotine.
