He should appear, not harsh, but dignified, and when men meet him they should look upon him with reverence, and not with fear. Yet it is hard for him to be respected if he inspires no respect, and therefore whatever virtues he may neglect, at least he should maintain the character of a great soldier, and produce the impression that he is one. Neither he nor any of his associates should ever be guilty of the least offense against modesty towards the young of either sex who are his subjects, and the women of his family should observe a like self-control towards other women; the insolence of women has ruined many tyrannies. In the indulgence of pleasures he should be the opposite of our modern tyrants, who not only begin at dawn and pass whole days in sensuality, but want other men to see them, that they may admire their happy and blessed lot. In these things a tyrant should if possible be moderate, or at any rate should not parade his vices to the world; for a drunken and drowsy tyrant is soon despised and attacked; not so he who is temperate and wide awake. His conduct should be the very reverse of nearly everything which has been said before about tyrants. He ought to adorn and improve his city, as though he were not a tyrant, but the guardian of the state. Also he should appear to be particularly earnest in the service of the Gods; for if men think that a ruler is religious and has a reverence for the Gods, they are less afraid of suffering injustice at his hands, and they are less disposed to conspire against him, because they believe him to have the very Gods fighting on his side. At the same time his religion must not be thought foolish. And he should honor men of merit, and make them think that they would not be held in more honor by the citizens if they had a free government. The honor he should distribute himself, but the punishment should be inflicted by officers and courts of law. It is a precaution which is taken by all monarchs not to make one person great; but if one, then two or more should be raised, that they may look sharply after one another. If after all some one has to be made great, he should not be a man of bold spirit; for such dispositions are ever most inclined to strike. And if any one is to be deprived of his power, let it be diminished gradually, not taken from him all at once. The tyrant should abstain from all outrage; in particular from personal violence and from wanton conduct towards the young. He should be especially careful of his behavior to men who are lovers of honor; for as the lovers of money are offended when their property is touched, so are the lovers of honor and the virtuous when their honor is affected. Therefore a tyrant ought either not to commit such acts at all; or he should be thought only to employ fatherly correction, and not to trample upon others- and his acquaintance with youth should be supposed to arise from affection, and not from the insolence of power, and in general he should compensate the appearance of dishonor by the increase of honor.
Of those who attempt assassination they are the most dangerous, and require to be most carefully watched, who do not care to survive, if they effect their purpose. Therefore special precaution should be taken about any who think that either they or those for whom they care have been insulted; for when men are led away by passion to assault others they are regardless of themselves. As Heracleitus says, 'It is difficult to fight against anger; for a man will buy revenge with his soul.'
And whereas states consist of two classes, of poor men and of rich, the tyrant should lead both to imagine that they are preserved and prevented from harming one another by his rule, and whichever of the two is stronger he should attach to his government; for, having this advantage, he has no need either to emancipate slaves or to disarm the citizens; either party added to the force which he already has, will make him stronger than his assailants.
But enough of these details; what should be the general policy of the tyrant is obvious. He ought to show himself to his subjects in the light, not of a tyrant, but of a steward and a king. He should not appropriate what is theirs, but should be their guardian; he should be moderate, not extravagant in his way of life; he should win the notables by companionship, and the multitude by flattery. For then his rule will of necessity be nobler and happier, because he will rule over better men whose spirits are not crushed, over men to whom he himself is not an object of hatred, and of whom he is not afraid.
His power too will be more lasting. His disposition will be virtuous, or at least half virtuous; and he will not be wicked, but half wicked only.
