登陆注册
5464500000002

第2章 I. Art and Advertisement(1)

I propose, subject to the patience of the reader, to devote two or three articles to prophecy. Like all healthy-minded prophets, sacred and profane, I can only prophesy when I am in a rage and think things look ugly for everybody. And like all healthy-minded prophets, I prophesy in the hope that my prophecy may not come true. For the prediction made by the true soothsayer is like the warning given by a good doctor. And the doctor has really triumphed when the patient he condemned to death has revived to life. The threat is justified at the very moment when it is falsified. Now I have said again and again (and I shall continue to say again and again on all the most inappropriate occasions) that we must hit Capitalism, and hit it hard, for the plain and definite reason that it is growing stronger. Most of the excuses which serve the capitalists as masks are, of course, the excuses of hypocrites. They lie when they claim philanthropy; they no more feel any particular love of men than Albu felt an affection for Chinamen. They lie when they say they have reached their position through their own organising ability. They generally have to pay men to organise the mine, exactly as they pay men to go down it. They often lie about the present wealth, as they generally lie about their past poverty. But when theysay that they are going in for a "constructive social policy," they do not lie. They really are going in for a constructive social policy. And we must go in for an equally destructive social policy; and destroy, while it is still half-constructed, the accursed thing which they construct.

The Example of the Arts Now I propose to take, one after another, certain aspects and departments of modern life, and describe what I think they will be like in this paradise of plutocrats, this Utopia of gold and brass in which the great story of England seems so likely to end. I propose to say what I think our new masters, the mere millionaires, will do with certain human interests and institutions, such as art, science, jurisprudence, or religion--unless we strike soon enough to prevent them. And for the sake of argument I will take in this article the example of the arts.

Most people have seen a picture called "Bubbles," which is used for the advertisement of a celebrated soap, a small cake of which is introduced into the pictorial design. And anybody with an instinct for design (the caricaturist of the Daily Herald, for instance), will guess that it was not originally a part of the design. He will see that the cake of soap destroys the picture as a picture; as much as if the cake of soap had been used to Scrub off the paint. Small as it is, it breaks and confuses the whole balance of objects in the composition. I offer no judgment here upon Millais's action in the matter; in fact, I do not know what it was.

同类推荐
  • 指头画说

    指头画说

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 蠢子医

    蠢子医

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 明伦汇编交谊典馈遗部

    明伦汇编交谊典馈遗部

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 丹溪心法

    丹溪心法

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 太上洞玄灵宝智慧定志通微经

    太上洞玄灵宝智慧定志通微经

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
热门推荐
  • 恶人修改器

    恶人修改器

    大恶人异世界重生之后想要再度兴风作浪,等待他的竟然是......
  • 我的甜味生活

    我的甜味生活

    顾糖结婚了!对方是一个她根本不认识的陌生人,帅气多金,可心里有一个白月光,她以为,她的婚后生活会过得特别苦,现实却是意想不到的甜。南宫莫原本的生活是无味的,加入顾糖以后,混搭出不一样的甜蜜。
  • 滚,烫!

    滚,烫!

    殷冗想和陆鲸的相互救赎。
  • 数字信息环境下图书馆信息资源建设与共享

    数字信息环境下图书馆信息资源建设与共享

    本书着重阐述了信息资源建设理论的重要性,并详细地论述了具体的信息资源,包括中文图书信息资源、中文期刊信息资源、外文图书信息资源、外文期刊信息资源、中文数据库资源以及外文数据库资源的出版特点,读者、用户信息资源需求特点,图书馆信息资源保障体系建立,以及信息资源采访的原则和策略。
  • 追妻无门:女boss不好惹

    追妻无门:女boss不好惹

    青涩蜕变,如今她是能独当一面的女boss,爱了冷泽聿七年,也同样花了七年时间去忘记他。以为是陌路,他突然向他表白,扬言要娶她,她只当他是脑子抽风,他的殷勤她也全都无视。他帮她查她父母的死因,赶走身边情敌,解释当初拒绝她的告别,和故意对她冷漠都是无奈之举。突然爆出她父母的死居然和冷家有丝毫联系,还莫名跳出个公爵未婚夫,扬言要与她履行婚约。峰回路转,破镜还能重圆吗? PS:我又开新文了,每逢假期必书荒,新文《有你的世界遇到爱》,喜欢我的文的朋友可以来看看,这是重生类现言,对这个题材感兴趣的一定要收藏起来。
  • The Deserted Woman

    The Deserted Woman

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 苍穹修仙记

    苍穹修仙记

    莫闲意外身亡,却穿越苍穹大陆,成为一个外门弟子。莫闲独爱种田。在各大长老都为一棵人参争的不可开交的时候。莫闲在拿人参喂羊。在各大内门弟子为了一株灵芝上生死台的时候。莫闲在拿灵芝拌饭。就在宗主路过莫闲的房前被吓得心脏病突发仙逝之后。各大人物纷纷过来求莫闲交换灵药。莫闲嘴里嚼着人参果默默说道:“天级以下功法不要,传功十年起步。”
  • 佛说无量寿佛名号利益大事因缘经

    佛说无量寿佛名号利益大事因缘经

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 盛夏是拥有你的最好时光

    盛夏是拥有你的最好时光

    “喂,姜殊哲,你这是要干嘛?”林夏紧张地缩着身子,一动也不敢动地问着壁咚她的某个差生。“追你啊!看不出来吗?亏你还是全校第一。”男生故意把身体更加靠近林夏,在她耳边吹着气暧昧地说道。“可...可我已经有...喜欢的人了。”林夏吓得说话结结巴巴。“没关系,我喜欢你就好了。”他轻笑着,狂傲地微抬起下颚,轮廓线条优美,霸气地道:“你对他的执念,我会用尽余生一一把它抹掉,直到你这里有了我。”说完,他修长的指轻点着林夏的胸口,自信满满。林夏顿时满脸通红,她发誓,姜殊哲是她遇到过的最无赖的人,后来这个无赖却成了她最渴望的阳光。
  • 羽神求罩

    羽神求罩

    自从三年前南轻羽接触了游戏以后就疯狂的开始了自己的游戏生涯,不过自己老爷子好像不喜欢女孩子打游戏哎,那自己扮成男孩子不就好了?然而……“羽神,求包养”“羽神,我要跟你生猴子”“羽神,你家队长过来了”某羽:“来就来呗……啥,你说啥!”某男:“小羽毛,过来我们聊聊”某羽:“不要不要,我拒绝!!!”南轻羽真的想不通自己是怎么招惹到凌初彦的,如果她知道,她一定会改,改得彻彻底底的(我不会写简介,真的不会写)(可能男主会变,我一般写着写着会特别喜欢男二,)