Some companies will own the routes for carrying data， other companies will own the hardware and software interfaces at the end of the line， at offices and homes. Some will knit it all together and provide supply-on-demand and billing services. Regardless of who owns the roadways and the hardware boxes， multimedia producers will create the new literature and the rich content sent along it. This is a fresh and exciting industry coming of age， but one still faced with many growing pains.
【New Words】
telecommunication
电讯，无线电通信
backbone
骨干，中枢，骨气，毅力
decay
腐朽，腐烂，衰减，衰退
conglomerate
集合，集块，聚结
antitrust
反托拉斯的
Exercise
1. Multiple Choices
（1）Which one of the following is not an example of digital media devices？
A. MIDI synthesizer
B. printer
C. audio tape player
D. frame buffer
（2）Which one of the following is not an example of interactive device？
A. mouse and joystick
B. 3D trackers
C. keyboards
D. electronic pens
（3）Some nodes are related to many others and will therefore have many links， ______ other nodes serve only as destinations for links ______ have no outgoing links of their own.
A. while， and
B. while， but
C. when， but
D. when， and
（4）Perhaps the biggest reason for the explosion of multimedia offerings is the enormous advances in ______.
A. personal desk top computers
B. large-scale integrated circuits
C. mobile communications
D. optic fiber communications
（5）The first element associated with multimedia is perhaps the CD-ROM， now considered a mature technology. The CD-ROM is used ______.
A. to transmit the characters
B. to store the amplitude value
C. to store data representing visual imagery
D. to store the speech signal
（6）If we consider the business area of multimedia applications， ______ and that video information must come to the user in real time and therefore be processed in real time.
A. the quality of the radio link is essential
B. the data transmission is important
C. the voice provision is concerned
D. the provision of video is crucial
（7）The key to multimedia take-up is in the successful selling of video and television services， which are often gathered under the general title of ______.
A. video compression
B. video-on-demand interactive service
C. CD-ROM industry
D. Windows applications
（8）______ is a 3-D modeling tool？
A. Word
B. Photoshop
C. Premiere
D. Extreme 3D
（9）The video server is a key to on-demand services. The video server will ______ a large number of programs that can be instantly ______ by a large number of individual subscribers.
A. stored， access
B. store， accessed
C. storing， accessing
D. storage， to access
（10）A crucial element in the ______ of multimedia is the ______ of compressed video.
A. provide， use
B. provision， use
C. provided， used
D. to provide， to use
2. Translate the following phrase into Chinese
（1）a software development package
（2）graphics software
（3）static images
（4）full-motion video
（5）technical difference
（6）a native audio format
3. Identify the following to be True or False.
（1）The graphic designer doesn’t need to consider the needs of the client and the intended audience.
（2）Multimedia can be seen as a system of communicating ideas， marketing strategies， corporate goals， education or information.
（3）Now there are few people who use the internet solely for data transfer and high level non visual work.
（4）The only requirement for the graphic designer is to be artistic.
（5）The definition of multimedia is not simple， so making it work is also complicated.
（6）Multimedia elements are typically sewn together into a project using authoring tools.
（7）The multimedia hardware needed by a particular application will depend on the basis of application characteristics.
（8）Current multimedia platforms include ordinary workstations， and PCs， with built-in support for several media.
（9）When users are given navigational control and can wander through the content at will， multimedia becomes linear and interactive.
（10）The process of creating a digital representation of a media artifact is called capture.
4. Fill in each blank with a suitable term according to its official definition.
（1）______， Video which displays real motion. It is accomplished by displaying a sequence of images rapidly enough that the eyes see the image as a continuously moving picture.
（2）______， in computer terms， a blending of media types： text， audio， visual， and computer data in one convenient delivery medium.
（3）______， a graphic representation of an object on a computer screen. Icons are essentially pictures of things used to make the operation of computers more visually oriented and easier to understand for the novice.
（4）______， pertaining to， or characteristic of a software application or hardware device that can be run or operated on more than one system platform.
（5）______， in multimedia， precise real-time processing. Audio and video are transmitted over a network in synchronization so that they can be played back together without delayed responses.
（6）______， the multimedia extensions toApple Macintosh System 7 software， also available for Windows.
5. Translate the following sentence into Chinese
（1）Once the infected program is run， the virus is transferred to your system’s memory and may replicate itself further.
（2）All traditional text， whether in printed form or in computer files， is sequential， meaning that there is a single linear sequence defining the order in which the text is to be read.
（3）When users follow the links around the hypertext network， they will often have a need to return to some previously visited node. Most hypertext systems support this through a backtrack facility.
（4）As the payload is a part of the infection mechanism， it is not triggered until the virus is resident in memory.
